Visit Loveland

Visit Loveland Selects Loveland Chamber of Commerce to Produce Loveland’s Sweetheart City Festival During Valentine’s Day 2019

Festival expands Sweetheart City brand and will highlight downtown during city’s favorite holiday season
Visit Loveland, the tourism arm of the City of Loveland, has selected the Loveland Chamber of Commerce to produce the new Loveland Sweetheart City Valentine’s Day Festival Feb. 8-9, 2019. The festival will be a free, public Valentine’s Day celebration in downtown Loveland that will capitalize on Loveland’s rich history as the nation’s Sweetheart City.
“Valentine’s Day is a signature Loveland holiday and we have been working over the past few years to build momentum and drive tourism to the City by capitalizing on our role as the nation’s Sweetheart City,” said Cindy Mackin, Director of Visit Loveland. “The Chamber has played a huge role in this already and this partnership allows us to leverage the legacy and success of the Sweetheart City brand and already established Valentine’s Day activities. Together, we are committed to creating an event that has longevity and local sustainability while creating a positive economic impact for our community and our downtown business. ”
The Loveland Chamber of Commerce has been building Loveland’s Valentine’s Day reputation for more than 72 years. Since 1947, the chamber has partner with the Loveland Post Office to produce the nation’s largest Valentine Re-mailing Program, sending more than 100,000 valentines to more than 100 countries across the world and to all 50 states in the U.S. The chamber also produces Loveland’s official valentine card, runs the Miss Loveland Valentine program and is responsible for launching Loveland’s official Valentine beer with Grimm Brothers Brewhouse and official Valentine coffee with Brewsworthy Coffee.
“We are thrilled to expand the Sweetheart City brand by adding this new festival to the community. The chamber’s mission and vision is to promote business and community prosperity and this festival allows us to do that while also working to promote tourism to Loveland during our favorite season. We see this as a win for the community, a win for downtown business and a win for Loveland tourism,” said Mindy McCloughan, president and CEO of the Loveland Chamber of Commerce.
Specific details will be announced this fall. For more information, please contact Cindy Mackin,, 970-962-2626.
About Visit Loveland
The mission of Visit Loveland is to enthusiastically promote, market and sell Loveland, Colorado as a destination for meetings, conventions and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at
About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today’s economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call (970) 667-6311 or visit

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