Visit Loveland

Valentine’s Day in Loveland

In the nation’s Sweetheart City, Valentine’s Day is more than a day – it is a celebration of Everything You Love. Here, romantic heart-shaped love notes dot the streets. Art and sculpture take new forms and local craft brews are transformed into love potion. Read about all the happenings below and check back often for updates.

Loveland Sweetheart Festival

The Loveland Sweetheart Festival is Visit Loveland’s signature event, along with the Loveland Chamber, taking place Feb. 14-15, 2020 in downtown Loveland. The festival focuses on the city’s rich history as the nation’s Sweetheart City and one of the top small art communities in the nation. Festival highlights include a brick creation station, princess meet and greets, Little Miss Valentine and Mr. Cupid Contest, airbrush face painting, glitter tattoos, balloon animals, ice penguin ring toss, Palace of Sweets, valentine history pop-up exhibit, ice sculptures, community art project, love locks and the new love lock sculpture, live reindeer, 4 miler race, group wedding, lve music and entertainment, beer and wine garden, light mapping projections/light shows, pyrotechnics, vendors and more. For updated schedules, see the event listing.

Loveland’s New Love Lock Sculpture

Last year the Sweetheart Festival featured Colorado’s largest LOVE sign. The permanent home for the sculpture is at the Loveland Visitors Center. The new love lock sculpture, shaped like a heart with a grid on one side, will be featured at this year’s event. Guests can purchase a love lock on-site from the Visitors Center booth and engrave it, then hang it on the sculpture. Be sure to tag #visitloveland and #lovelandlovelocks when you post your pics!

Group Wedding

The annual Loveland Valentine’s Day Group Wedding will be held in Downtown Loveland just prior to the start of the Sweetheart Festival so that couples can enjoy their ceremony, then all the Valentine’s Day festivities that follow. All couples participating in our group wedding will receive special signature Valentine’s Wedding cupcakes, and a gift bag for participating.  A photographer will be available at the lagoon to take photos of each couple. You’ll receive a keepsake photo immediately.  Every couple will also be registered to win a large gift package from participating partners!

To marry or renew your vows, you must register by purchasing tickets online. Couples getting married must apply for and bring a marriage license to registration the day of the wedding.

Official Valentine’s Beer

Exclusively available in Loveland for Valentine’s Day, the Bleeding Heart from Grimm Brothers Brewhouse is a one-of-a-kind love potion. Each year Grimm Brothers brews and taps a new Valentine’s Day beer the first day of February, making Loveland a great Valentine’s Day excursion for any beer lover. This year’s brew is a Baltic porter brewed with tart cherry and blackberry. Get it while it lasts on tap in participating Loveland restaurants and bars, and in cans at participating Loveland liquor stores. Experience the romance and excitement of the holiday as you sip on a local crafted brew made with love. 

Official Valentine’s Coffee

This Valentine’s Day, Loveland is bringing together the magic of the season with our special seasonal coffee blends. Top of the Lake Coffee Roasters produces our unique roast of Valentine’s Day coffee, also sold exclusively in Loveland. The flavor for this season is Mint Mocha. 

Hearts Around Town

Love, and love notes, are in the air: There is a special feeling in the air during valentine’s season in Loveland – one that visitors must experience for themselves. From the giant red hearts with love notes hanging on lampposts, to the red and white twinkling lights lining downtown, Loveland transforms for this romantic holiday. Drive throughout town to read special love notes, or, order your own and search the city with your sweetheart to make the day extra special.

Valentine Re-Mailing Program

Experience the nation’s largest valentine program: For the past 71 years, Loveland has been the nation’s home for Valentine’s Day. Visit in early February and experience the internationally recognized valentine program for yourself. Bring your valentines to receive a special message from the Sweetheart City by one of our ‘angels on earth’ who lovingly hand-stamp valentines from all over the world each year. Deadlines for mailing valentines are available through the Loveland Chamber of Commerce.
Valentines remailing2

Sweetheart Classic 4 Miler

On February 15th get out for a run by yourself, with a friend or as a couple. This year’s race is set to kick off at 2:30 PM in downtown Loveland as part of the Loveland Sweetheart Festival – rain, snow or shine! Fore more information, visit the Sweetheart City Racing website.

Come Meet Valentina

Valentina is Loveland’s sweetheart mascot and is making special appearances throughout Loveland and Northern Colorado this Valentine’s season. She will be making appearances throughout the Sweetheart Festival. On Instagram? Be sure to follow her! @lovelandvalentina

Sweetheart Lodging Packages

Leave the Key to Your Heart in Loveland: TownePlace Suites Downtown Hotel Package 

Rates from 119-320 USD/night. TheTownePlace Suites is excited for offer the “Love” land packageTreat your Love to a Romantic night in Downtown Loveland. In addition to a one night’s stay in a luxurious suite and complimentary breakfast buffet, you will receive a bottle of Champagne, a sweet treat, discounted movie tickets, and a love lock to place on the largest “Love” lock sculpture in the country. Click here to book.

Romance Package – Courtyard By Marriott Package

Enjoy chocolate covered strawberries, a bottle of champagne when you book a Romance package during Valentine’s Day weekend. Click here to book.

Romance Package – Holiday Inn and Candlewood Suites Hotel Packages 

The Candlewood Suites and Holiday Inn Express in Loveland will offer chocolates and a choice of either a white or red bottle of wine from Loveland’s own local vineyard, Sweetheart Winery, and will also have a non-alcoholic beverage option available upon request. Take our complimentary shuttle anywhere within an 8 mile radius of our hotel properties (ask for hours of operation). Call us today to book your Romance Package this February! Must book at least 48 hours in advance to book this package.

Candlewood Suites: (970)667-5444 or click here to book
Holiday Inn Express: (970)663-0057 or click here to book

Sylvan Dale Sweetheart Cozy Cabin Package

Stay in a cozy fireplace cabin at Sylvan Dale Guest Ranch. Enjoy a dinner for two, and a hearty ranch-style breakfast the next morning! Package options for 1 or 2-night stays! Trail rides will also be available by reservation, at cost and weather depending. Click here for more information.

One night B&B stay with Sweetheart Dinner – $261 per couple (Fireside Cabin) or $231 per couple (Side by Side Cabin) – includes ranch breakfast on Saturday 20% off for your second night!

Two night B&B stay with Sweetheart Dinner & Saturday Ranch Choice Dinner – $415 per couple (Fireside Cabin) or $380 per couple (Side by Side Cabin) – includes ranch breakfast on Saturday and Sunday

Call 970-667-3915 to book.