Visit Loveland

Nation’s Sweetheart City Loveland, Colorado Launches Valentine Season

The Loveland Chamber of Commerce, Visit Loveland and partners have unveiled details and plans for the 2019 valentine season. Known as the nation’s Sweetheart City for its 73-year history sending love across the nation, Loveland continues its honored Valentine Re-Mailing Program tradition and has expanded to offer events, attractions and more to draw in visitors during the first two weeks of February.

Below are just a few ways to share your love from or in Loveland this season. Learn more about Loveland’s valentine history online at and plan your trip to the Sweetheart City at 

Colorado’s Largest Love Lock Sculpture

Loveland has unveiled the largest love lock sculpture in Colorado and one of the largest in the U.S. This 24,000 lbs, 10-foot-tall, 30-foot-wide steel sculpture is made up of four sculpted letters L, O, V, E and includes heart cutouts and places for love locks on the back. It will be anchored at the Loveland Visitors Center and visible from I-25, welcoming visitors to Loveland and encouraging them to come and see it, and learn more about what to do in Loveland.  

Love locks are a symbol of love and commitment that has been inspired by an ancient custom, which is believed to have originated in China – where lovers lock a padlock on a chain or gate and then throw away the key, symbolically locking their love forever. This love lock sculpture has truly been a local labor of love. It was designed by local sculptor Doug Rutledge, constructed locally by Beatty Construction Services and Loveland Ready Mix Concrete poured the concrete for the bases. Doug and Jeff also worked together on the Equinox sculpture with the horses at I-25 and US34.

Love locks sell for $10 at the Visitors Center. They will also be for sale during the Sweetheart Festival in the 4th Street Gallery where attendees of the festival can lock their love right on the sculpture as it is displayed in front of the Rialto on 4th Street Feb. 8-9. The love locks can be customized with a paint pen or hand carving to include names and dates of those locking their love.


Festivals and Events

The Loveland Sweetheart Festival – Love Locks and Lights

February 8-9, 2019

Loveland’s new signature valentine event held Feb. 8-9, 2019 in downtown Loveland, capitalizes on the city’s rich history as the nation’s Sweetheart City and one of the top small art communities in the nation. The festival features something for everyone – families, couples, beer and chocolate lovers, running lovers, art lovers, those who have lost a loved one, and forever loves. The event will introduce the love lock sculpture to visitors. Attendees can purchase a customizable love lock for the piece at the festival. The event also includes art installations and interactive art displays, nightly music laser shows, For the Love of Chocolate, Beer and Wine tastings, Snowzilla Jr., the largest inflatable toboggan slide in the U.S. and Canada, the Sweetheart Classic 4 Miler, Light the Luminarias exhibit to honor lost loved ones, Bands & other musical performances including Spinphony, Funky Business and Dotsero and Little Miss Valentine and Little Mr. Cupid contests. Plan your trip now at


Black Valentine

Friday, February 8, 6-8 p.m. at the Loveland Museum

Several anti-valentine celebrations have made their way into the mainstream as post-romance day slams, with people recognizing anything from Flirt Day to Break Up Day the week after February 14. Not everyone loves the holiday or its romantic notions, especially if your heart has been broken. While the Museum’s Black Valentine event won’t be all dark, it is open for fun. Attendees can share and release in their own broken-hearted stories in our “Broken Heart Interactives”. In one space, write and “release” your lost love on a floating black heart. In another space, “smash” your broken heart as you write your sentiments on a tile and then break the tile to release the pain. If sharing your story isn’t all roses, come enjoy the “Gas Light Love Bomb” exhibit by Scott Young, sip on Dark Heart coffee (with alcoholic additions for those over 21) and listen to some Slam Poetry. Free event. Alcoholic drinks available for purchase.

Lovely Valentine Libations

2019 Loveland Valentine Beer

The Loveland Chamber of Commerce partners with Grimm Brothers Brewhouse to produce The Bleeding Heart, the official Loveland valentine beer. The 2019 valentine beer is a delicious Baltic Porter brewed with Blackberry and Tart Cherry. The valentine beer will be released to the public Saturday, Jan. 5at noon at the brewery, 623 Denver Ave Loveland, Colo, 80537. Six-packs will be distributed across the front range the following week with Loveland retailers getting their beer January 8. A secondary, tap-room only limited release will be available on Valentine’s Day.  This will be a sour blonde ale conditioned on cherries available in bombers only.


2019 Loveland Valentine Coffee

The Loveland Chamber of Commerce partners with Brewsworthy Coffee to produce the official Loveland valentine coffee. The 2019 valentine coffee is cinnamon, nutmeg and pecan heartwarming blend.


Valentine Hotel Packages

Stonebridge properties in Loveland are offering a Sweetheart Deal for Sweetheart Festival weekend Feb. 8-10.  Don’t miss this Sweetheart Deal at The Hotels at Centerra:

  • $102 at Fairfield Inn and Suites, includes Chocolate Covered Strawberries
  • $99 at Hampton Inn, includes Chocolate Covered Strawberries
  • $109 at Residence Inn, includes Chocolate Covered Strawberries


The Embassy Suites Hotel and Conference Center in Loveland has opened a block of rooms for the Sweetheart Festival Feb. 8-10 with a special $119/night rate. The special comes with complimentary champagne and truffles. Use the group Code SWE when booking through the Embassy Suites Loveland website.


Loveland’s Valentine Re-Mailing Program

Today, the chamber unveiled the 2019 official Loveland valentine card and cachet. 2019 kicks off the 73rd annual valentine re-mailing program, the largest program of its kind. Loveland receives valentines from all 50 states and 110 countries across the world. A group of 50 volunteers hand-stamps the cachet and cancellation on each of approximately 100,000 valentines mailed through Loveland.

2019 cachet stamp

The 2019 cachet was designed by Corry McDowell. The cachet pays tribute to the process of sending valentines to Loveland with an image of Dan Cupid bringing his own valentines to the post office. It includes the following verse written by Marjean Carpenter: “The heart of Loveland is joyfully sent to you. Let love be remembered in all that you do.”

To get this special cachet message, send your pre-addressed, pre-stamped valentines in an enclosed, larger 1st Class envelope. Then send this envelope to Postmaster – Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, valentines will be removed from the larger envelope and stamped before being remailed to its intended recipient.

All international mail must be received in Loveland by Feb. 1, all U.S. mail must be received by Feb. 7, and all Colorado mail must be received by Feb. 9 to ensure delivery by Valentine’s Day. Colorado residents can drop off their valentines at the Loveland Chamber of Commerce, 5400 Stone Creek Circle, Loveland, CO 80538 or at either Loveland post office by Feb. 8. Participants are encouraged to send their valentines to Loveland as soon as possible.

2019 valentine card on sale

The Loveland Chamber of Commerce also produces an annual Valentine’s Day card from the works of local artists. The 2019 card was designed by Larry Starck and depicts the rich history and culture of the sweetheart city. The valentine card verse, written by Jeani Bork, is: “The City of Loveland is known for its art. Grander than that is its tag ‘Sweetheart’. Hugs and kisses are being sent your way. From our city, with love, on this Valentine’s Day.”

Valentine cards can be purchased online at for $5 and at the Loveland Chamber of Commerce, Loveland Visitors Center and other local retailers such as King Soopers, Safeway, Wal-Mart and Walgreens. For a more complete list of retailers, please or for more information visit


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